Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than routine GTM and might present added prices, it can bring about better precision and even more dependable data
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to ad blockers.
1. Much more precise data
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the information being sent out to Google Ads, Facebook Business Manager and other platforms is less precise than it ought to be.
Server-side tracking is a much more safe alternative that aids to bypass these constraints, as it's filled from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This offers much more precise data and a much more total photo of individual journeys across channels.
Additionally, this kind of tracking allows companies to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This versatility gives online marketers much more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a great deal much less vulnerable to scams, as it's more difficult for fraudulent actors to adjust the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows businesses to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can assist online marketers make more informed marketing choices.
Standard pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can result in information collection disruptions and incorrect results. Server-side monitoring makes it possible for services to bypass these restrictions and provide exact, regular data that is less at risk to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the website, like phone calls and in-store acquisitions. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more trusted for services seeking to adjust to these adjustments.
3. Less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information payloads before it gets to third party endpoints, boosting safety and privacy. This is specifically crucial as different internet browsers and platforms significantly alter how they take care of cookies. For instance, in iphone 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side tracking allows you to capture individual information straight by yourself servers. This removes dependence on 3rd parties, which can be prone to violations and personal privacy offenses.
A server-side tracking system is a set of guidelines that tells your site's web server what occasions to tape. This data is after that sent out to analytics push notification marketing software devices like Google Analytics and Facebook Business. It's likewise utilized to cause event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes a tiny item of code on your website to accumulate data from individuals.
4. Much easier to apply
Server-side monitoring is a data collection process that happens on the website's own web server, bypassing internet internet browser constraints. This means that data collected by the website/app is first sent to the server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the extent of information monitoring and offers companies extra control over transmission, making it usually more reliable. Because of this, it's much less vulnerable to information obstacles caused by things like a busted link or an active ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your marketing and advertising tools on the server. This permits you to have even more exact information and helps make certain compliance with personal privacy laws such as GDPR. In addition, it also stays clear of the monitoring constraints enforced by internet browsers and advertisement blockers.