Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce companies are turning to server-side monitoring as a means to boost their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce additional prices, it can lead to greater accuracy and more dependable data
Pixel tracking uses a piece of code to register conversions on your web site. It's very easy to establish and much less prone to ad blockers.
1. More accurate data
The standard technique of tracking conversions on an internet site, making use of pixels, is having difficulty with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other platforms is less accurate than it should be.
Server-side tracking is a more secure option that assists to bypass these limitations, as it's packed from your very own domain and dealt with as first-party code, indicating it's much less most likely to be impacted by advertisement blockers or other safety procedures. This supplies a lot more precise information and a much more total photo of individual trips across channels.
Furthermore, this kind of tracking enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it simpler to comply with various information regulations. It's additionally a great deal less vulnerable to fraud, as it's more difficult for fraudulent stars to adjust the system by changing the postback link.
2. Better control over data.
Server-side tracking permits organizations to accumulate and enhance data before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help marketing experts make even more educated advertising decisions.
Traditional pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can result in data collection disturbances and unreliable results. Server-side tracking makes it possible for organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking additionally permits services to track conversions that take place beyond the website, like telephone call and in-store purchases. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations seeking to adapt to these adjustments.
3. Less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information payloads before it gets to third party endpoints, boosting safety and privacy. This is specifically essential as different web browsers and platforms significantly alter how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie information and will not enable pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your internet site.
Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of guidelines that tells your web site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics performance marketing software and Facebook Organization. It's also made use of to trigger event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that uses a little item of code on your website to accumulate data from customers.
4. Easier to carry out
Server-side tracking is a data collection procedure that happens on the internet site's own web server, bypassing internet browser constraints. This means that information accumulated by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it decreases the extent of data administration and offers organizations a lot more control over transmission, making it generally a lot more reputable. Consequently, it's much less vulnerable to data difficulties brought on by things like a damaged link or an active ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make sure conformity with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by browsers and advertisement blockers.